Content Redistribution

Content Redistribution is how Borker turns your long-form content (blog posts, newsletters) into platform-native social posts, automatically or on-demand.

The idea

You already write great long-form content. But most of it never makes it to social because:

• Posting it takes effort (different format, different voice per platform)
• You forget about posts from last month, last year, last week
• You need to rewrite every piece for every channel

Borker monitors your blog's RSS feed, and for every post (new or historical) it can generate:

• An X thread (with numbered tweets and a link back)
• A LinkedIn post (longer, professional tone)
• A Farcaster cast
• Any other platform you've connected

Each with the post's image, a link to the original, and the voice you've configured.

How it works

Your blog RSS ──▶ Borker parses feeds ──▶ Per channel, AI writes a post
       │                 │                          │
       │                 └──▶ My Content tab        │
       │                                            │
       └──────── Auto-redistribute toggle ◀─────────┘
                       (runs daily)

You set it up once, then choose between manual control (review each generated post before it publishes) or full automation (new blog posts publish to social automatically).

Setting it up

1. Add your blog feed

Go to Settings → News → RSS Feeds → + Add feed. Fill in:

• Name: whatever you want (e.g. "Acme Blog")
• URL: your RSS feed URL (usually yourblog.com/rss.xml or feed/)
• Type: select Redistribute my content (not Reactive)
• Channels: pick which connected accounts should get content from this feed

Once saved, Borker validates the feed immediately and shows the post count.

2. Backfill existing posts (optional)

If you want to catch up on older posts, click Backfill on the feed row. The backfill wizard will:

1. Show you a preview of available posts
2. Let you pick how many to process (5, 10, 20, or all)
3. Let you configure publishing spread (how many per day, over how many days)
4. Let you select which channels get each post
5. Generate drafts for all selected posts

Drafts land in the Pipeline → Review tab.

3. Enable auto-redistribute (optional)

In Settings → Schedule → Workflow Automation, toggle on Auto-redistribute blog posts. When enabled, the daily workflow will:

• Check your redistribute feeds for new posts (last 7 days)
• Generate social content for each new post
• Drop drafts into Pipeline → Review

If auto-redistribute is off, new blog posts show up in News → My Content but don't generate anything automatically. You manually click Generate Social Posts on each one.

The My Content tab

Your starting point for redistribution management is News → My Content. This lists every blog post from every redistribute feed, with status filters (Pending, Processed, Skipped).

See News Monitoring for the full walkthrough.

Per-feed channel selection

When you add a redistribute feed you pick which channels it targets. You can change this at any time. If a feed has no channels selected, Borker uses all your active X and LinkedIn channels by default.

This is useful if you have:

• Two X accounts (brand + founder) and only want blog posts on the brand account
• A LinkedIn company page and a personal profile — blog posts go only to the company
• A secondary niche channel that should only get certain feeds

Backfill wizard

The backfill wizard (Settings → News → Backfill on any redistribute feed) is the fastest way to get a large batch of old content into your pipeline. It has 4 steps:

1. Preview: shows the feed contents and how many posts are available
2. Config: pick post count, ordering (newest/oldest first), spread (days), posts per day
3. Channels: pick which channels get content (pre-populated from the feed defaults)
4. Confirm: review and kick off generation

Generation streams progress back to the UI so you see each post being processed live.

Redistribution settings

Settings → News → Redistribution Settings controls how blog posts are adapted:

• X thread length: 2 posts, 3 posts, or Auto (AI decides based on length)
• Link placement on X: in the first post or the last post
• Founder reshare: auto-generate a reshare draft on your founder account when company posts are generated (requires both accounts connected)

Common questions

Will it repost the same blog twice?

No. Each blog post URL is tracked in Borker's processed URLs table. Once a post has been redistributed (or explicitly skipped), it won't be processed again unless you manually regenerate it from the My Content tab.

What if I edit a blog post?

Borker uses the URL as the identity. If you update an existing post, it won't re-generate unless you regenerate manually.

Can I preview before generating?

Yes — in the backfill wizard (Preview step) and in the My Content tab (the blog description is shown when you expand a post row).

What about images?

Borker extracts images from the RSS feed's <enclosure>, <media:content>, and <img> tags inside <content:encoded>. It falls back to Open Graph scraping if the feed has no images. The first image found gets attached to generated posts as media_url.