Topics
The three lists of subjects Borker uses to keep generated content on-brand.
Topics tell Borker what your brand actually talks about. They live inside Settings → Brand & Voice → Topics, and they shape every generation run — daily slots, news-reactive drafts, and campaign content.
The three lists
There are three simple lists, no pools, no scoring. Just type a phrase per line.
| List | What goes here | How Borker uses it |
|---|---|---|
| Primary topics | The 3–6 things you most want to be known for | Most generation runs draw from here first |
| Secondary topics | Adjacent themes you'll happily talk about | Used for variety so you're not posting the same thing every day |
| Adjacent topics | Related areas where you have a take but it's not your core message | Used sparingly, mostly for news reactions |
You don't need angles, keywords, or engagement scores — Borker leans on your brand voice and personality traits to decide how to write about each topic.
Writing good topic entries
A topic entry is just a short phrase or sentence that names the subject you want to cover. Keep it specific enough that Claude knows what to write about, but not so specific that it's really an angle.
Good topic entries:
- "AI agents replacing internal tools"
- "Founder-led marketing on LinkedIn"
- "Why bring-your-own-key SaaS is the future"
Too vague:
- "AI" (what about AI?)
- "Marketing" (which kind?)
Too specific:
- "Why Claude 3.7 Sonnet is better than GPT-4o for thread writing" (that's an angle for a single post, not a recurring topic)
How topics interact with content types
Borker has 8 content types — educational, reactive, case_study,
thought_leadership, commentary, essay, announcement,
engagement. The Decision Engine combines a topic from one of your
lists with a content type to produce each draft.
The same topic can show up as a thought leadership post one day and a reactive commentary the next, because the content type changes the framing. You don't need a separate topic per content type.
Editing topics
- Go to Settings → Brand & Voice
- Click the Topics tab
- Add, remove, or edit entries directly in any of the three lists
- Click Save
Changes apply to the next generation run. Already-generated drafts in the Pipeline are not regenerated.
If your generated content keeps drifting toward subjects you don't actually cover, that's almost always a topic problem — not a brand voice problem. Add the missing topic to the Primary list and remove any vague entries.